Hardware: It’s much more powerful than the business news would have believe. In fact, electronic hardware-empowered solutions are a moat around your business. And you’re not as far from it as you might think.
Making a company around a sensor, a transmitter, a controller or any other object and delivering that experience to your niche (or big) market is a recipe for protecting your competitive advantage.
This isn’t just a message for startups or lone wolfs. If you have a business that has a traditionally no-tech product, ask yourself “How much better would it be if I could track every time X happens with my product?” or “Would I be able to help my clients more if my product could tell them when Y happens?” Could you track it, count it, see the conditions it’s in, measure the resistance, temperature or humidity, alert when the thing happens (yes that thing) or when any other physical criteria or signal is detected? Electronics can be put into your product. And you shouldn’t be unsure of making that leap.
If you want to add hardware to your portfolio of solutions, don’t think in terms of private equity (PE) exits and initial public offerings (IPOs). Think about the problem that you know and that you can solve. Once you’ve identified that, rest assured that you don’t have to be an electronics engineer to make it happen. There are amazing engineers that are waiting for you to bring the idea for them to execute.
So, if your company has a potential hardware endpoint that isn’t being moved forward, or if you have that golden idea for a piece of the puzzle that you uniquely understand, a solution may be closer than you think. There are people like me and the team at Alert Tech SMT standing by to get you from where you are to where you’re going.
We’re not just talking about building your hardware. Our team is always available to plug you into resources around the industry, give you ideas on how to move your “next big thing” forward and generally bend over backwards to see you succeed.
Now, get out there and make something.
Feeling inspired or have more questions about how to make hardware work for your business? Let’s talk.